Online video ad spend in Central and Eastern Europe is likely to reach $670 million in 2020, according to Michal Stefanski, Global Partnerships CEE, Google.
This will be over 50% more than the $400 million figure posted in 2017.
Speaking at the PIKE 2018 conference in Lodz, he added that for the EMEA region as a whole the figure would rise from $6.5 billion to $11.8 billion over the same period, or an increase of over 50% CAGR.
Stefanski noted that the acceleration for online video is being accompanied by outstream gaining in popularity. It accounts for 10% of video ad spend in EMEA, as does Facebook, with YouTube claiming 30%.
Stefanski also spoke at some length about the advantages of Google’s ad tech, which can support monetisation of web content, OTT broadcast and traditional TV.
He also outlined the benefits of addressable TV for both large and smaller advertisers and broadcasters.
Google has partnered with Bloomberg, CBS, M6 and TF1, and Stefanski used TF1 as a case study for when it covered Euro 2016.
