The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks Associates.
“Many new services, including online pay TV and premium channels, have entered the OTT space in past year, but they have not eroded the position of the Hulu, Netflix, or Amazon Prime Video. The top three OTT video services continue to maintain their strong viewer loyalty,” said Brett Sappington, Senior Director of Research, Parks Associates.
“At Future of Video, we will explore strategies to build services for today’s connected consumers, and Hulu will provide key insight on evolving consumer behaviour and ways to create and expand high-value offerings.”
Hulu vice president and head of research, Julie DeTraglia, is due to keynote at the Parks’ first Future of Video: OTT, Pay TV, and Digital Media conference, which will run from December 10-12 in Marina del Rey, California, USA.
