Zee Entertainment Enterprises (ZEE) is rolling out its over-the-top (OTT) video service, Zee5, to over 190 countries.
Zee5 offers multi-genre content including news and entertainment across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi, and offers 100,000 hours of On Demand content, including Movies and TV Shows, Music, and Health and Lifestyle videos along with a slew of originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels.
Zee5 offers various features like content and display language personalisation across 12 and 11 languages respectively, voice search, download to watch offline option, HD Quality video, adaptive bit rate streaming etc.
Zee5 will use different pricing strategies for different markets, such as for the US and UK markets, the services will be offered as a subscription video-on-demand (SVOD), compared to the Middle East and North African markets where there will be a freemium model. Ad-supported for the free-to-view parts and subscription for additional premium content.
Outlining the global strategy, Amit Goenka, CEO – Zee International and Z5 Global said, “As a global content company Zee has always been at the forefront of bringing the best of Indian entertainment content to audiences around the world. With the launch of Zee5 across 190+ markets, we have moved into the next phase of our growth story. Launching Zee5 globally rather than in a staggered manner has been a conscious move in order to capitalise on the tremendous love and following the brand has amassed over the years overseas. This new chapter further strengthens us as a Media & Entertainment behemoth and reiterates our claim to the India story, bringing to our audiences around the globe an unrivalled content offering, using robust technology.”
As part of the launch, Zee5 will be accessible across the web, android and iOS platforms. “In a few weeks’ time, we will roll out the service across connected devices such as smart TVs, Amazon FireTV stick, and Apple TV,” added Goenka.
Zee5 was launched last February in India, and is now available globally.
