Internet services are proving to be a driver for the TV advertising market in Russia.
Quoting Sergey Vasilyev, the general director of the National Advertising Alliance (NRA), the main sales house for Russian TV, Kommersant reports that the TV budgets of such services increased by 140% in the first three quarters of this year.
All told, they accounted for 5.2% of all ad spend on classical TV channels during the period. TV ad spend as a whole grew by 11% in Q1-Q3, amounting to R117 billion (€1.54 billion).
Although 77 million people in Russia have access to the internet, TV still reaches a mass audience, with people aged 45+ in particular cheaper to target through the medium.
