• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

‘Buy Now’ button comes to Sony smart TVs

October 2, 2018 14.05 Europe/London By Robert Briel

US Technology company Connekt has worked with Sony Electronics to enable T-Commerce on select Sony Smart TVs and Blu-ray Disc Players in the US.

Through Connekt’s ShopTV application, Sony Smart TV consumers with select TV models will be able to securely purchase products directly from retailers and brands. Fully optimised for the connected home experience, ShopTV offers consumers the ability to purchase thousands of products from hundreds of brands and retailers including Macy’s, Best Buy and Fanatics.

In the initial phase of the collaboration, consumers will be able to shop directly from the ShopTV application available in Sony’s smart TV app store. Sony and Connekt will work together to extend this capability to in-programme purchasing, as well as to enable voice-driven commerce when that capability is deployed.

“Sony is committed to bringing value added features to our consumers,” said Nick Colsey, VP, Business Development at Sony.

“Our collaboration with Connekt allows us to offer owners of select Sony Smart TVs the ability to engage and shop directly from the biggest screen in their home.”

In a recently published report, Connekt’s research demonstrated that over 75% of consumers would buy products directly from their TV if given the opportunity, while over 70% expressed an intent to use their voice to purchase products through the television.

“For decades, Sony has been a technology innovator,” said Mike Fitzsimmons, CEO of Connekt.

“We are proud be partnering on this initiative to drive the convergence of Television and Commerce.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, Newsline Tagged With: Connekt, home shopping, ShopTV, smart TVs, Sony Edited: 4 October 2018 10:13

Avatar photo

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Canal+ renews Premier League rights
  • Appear: IBC2023 round-up interview
  • Rupert Murdoch steps down as chair of Fox and News Corp
  • RTS Cambridge: Sky CEO discusses IP move
  • Ateme enables first US 5G broadcast

Most Popular

  • RTS Cambridge: Sky CEO discusses IP move
    RTS Cambridge: Sky CEO discusses IP move
  • RTS Cambridge: Mike Fries moves to UK
    RTS Cambridge: Mike Fries moves to UK
  • RTS Cambridge: Culture Secretary launches study into future of TV distribution
    RTS Cambridge: Culture Secretary launches study into future of TV distribution
  • ZEE Entertainment launches FAST channels via Freeview
    ZEE Entertainment launches FAST channels via Freeview
  • Samsung TV Plus adds slate of sports channels
    Samsung TV Plus adds slate of sports channels

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...