The Russian state broadcaster VGTRK and leading telco Rostelecom have decided to change their advertising sales partner.
As a result, reports Kommersant, they will start to use the National Advertising Agency (NRA) to sell commercial airtime on DTV channels for two years, beginning 2019.
DTV is jointly owned by VGTRK (58.7%) and Rostelecom (41.4%) and one of the leading thematic channel operators in Russia. In the period January-August this year, they accounted for a third (33.16%) of the country’s thematic channel viewing.
Meanwhile, NRA was established by First Channel, VGTRK, National Media Group (NMG) and Gazprom Media. It currently sells ads for all terrestrial TV channels, as well as 43 thematic channels including Discovery, Viasat, Match, Bridge TV and RBC.
With the addition of DTV to its client portfolio, the latter figure will rise to 57 channels.
