Peter Docherty, CTO, ThinkAnalytics, tells Julian Clover that when it comes to search there’s a place for both analytics and editorial staff on the ground. He says that public broadcasters are now just as keen to exploit personalisation as the pay-TV companies. They’re using both voice search and voice discovery.
About Julian Clover
Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.