NOW TV is launching its first 4K Smart Box. It comes as the Sky-owned service adds Netflix to all of its streaming devices.
Customers will be able to sign in to their Netflix account and seamlessly move between NOW TV and Netflix services.
Described as its “most powerful ever streaming device” the 4K Smart Box also features Voice Search. Ultra HD streaming is at up to 60fps with HDR delivering true to life colours and outstanding clarity. The Voice Search provides easy access to favourite shows, films, actors, directors and apps.
Gidon Katz, managing director, NOW TV, said: “With 4K and Voice Search the powerful new NOW TV Smart Box gets you to your favourite shows faster than ever and lets you explore the expanding world of 4K content across our apps. Plus, settle in and stream the shows you love all in one place as we end the struggle with TV inputs by adding Netflix to our NOW TV Smart Stick and Smart Box.”
The NOW TV Smart Box costs £45.99 and is bundled with a month’s Entertainment, Sky Cinema, Kids and Sky Sports Day Pass for just £49.99. It’s available from major retailers including Argos and Currys PCWorld.