Viacom International Media Networks (VIMN) has announced the launch of its first mobile video streaming app in partnership with an affiliate platform in Central and Eastern Europe.
Effective September 19, Telenor customers in Serbia will have free access to long-form content through the Nickelodeon Play VOD mobile app.
The app gives access to both full-length episodes of iconic Nickelodeon animation series and short form content. It will also be introduced by Telenor in Montenegro in October and is expected to launch with more CEE affiliate partners in the coming months.
Commenting on the development, Bartosz Witak, SVP, general manager for VIMN in Central Eastern Europe and Israel, said: “We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro.
“The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favourite shows and characters, serving their growing appetite for on-demand solutions.”
Sasa Filipovic, CMO of Telenor Serbia, added: “Now, that Nickelodeon Play is part of Telenor digital ecosystem, the youngest ones have a chance to enjoy contents suitable for their age. At the same time, parents don’t have to worry because with this application we provide safe internet environment for their children. Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich contents we are offering and, consequently the customer experience”.
