It aims to help pay-TV operators minimise CAPEX, and get back to control on revenue via customised and branded user experience (UX) in emerging markets.
The solution works well on zapper STBs. As a result, pay-TV operators are able to keep old subscribers on board and appeal to new ones at a reduced cost.
With Sraf Mobi HbbTV+, a new configuration emerges: Feature TV + Low-end STB + Smartphone = Connected Smart TV! It eases Smart-Home scenarios and facilitates CAPEX & consumer reach management.
Sraf Mobi HbbTV+ turns smartphones into TV connected devices. It also supports the same security level DRM (Digital Rights Management) as the on-device HbbTV solution.
For ODMs who have partnered with SERAPHIC, Sraf Mobi HbbTV+ also allows them to reuse product framework and merge new features with less integration efforts by leveraging the similar architecture of Sraf HbbTV solution.
Commenting on the Sraf Mobi HbbTV+ solution, Xinwen Xue, VP product management at SERAPHIC, said, “As an HbbTV 2 technology forerunner, SERAPHIC is glad to leverage the trendiest HbbTV 2 technology with smartphones, innovatively enabling them to act as companion device to cast and play DRM-enabled video onto the big TV screen, serve rich OTT services and improve user friendliness on ultra-low-end devices. We are looking forward to forge cooperation with more pay-TV operators, ODMs to create fun experience as well as rising revenue!”