TRT World, the English-language international TV channel of Turkish state broadcaster TRT, has rolled out a global app on NetRange’s smart TV portal.
Through the portal offered by the German smart TV service provider, the app reaches more than 100 TV, set-top-box, retailer and operator platforms including, for example, Vodafone, Grundig, Arcelik, Hisense, TCL, Skyworth, Sharp, Loewe, Changhong, IKEA, MSH, Thomson and HD+.
The users of the free app can watch TRT World as a 24-hour linear live-stream. The channel shows news, live reports and documentaries.
“Our focus is on driving reach, retention and engagement across a global portfolio of our digital products. The NetRange smart TV platform fits nicely into this strategy, providing unparalleled reach and engagement on large screen devices,” said Roch Pellerin, Director of MarCom at TRT World.
“As digital distribution is becoming the dominant platform for reaching connected consumers, NetRange is an important part of the TRT World digital distribution strategy,” added Pellerin.