German children’s channel Super RTL has chosen the Flex Media Platform from US video delivery solutions provider Ooyala to streamline its video operations.
Ooyala’s content supply chain optimisation platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors, according to the company.
Ooyala is delivering an end-to-end solution with Germany-based Logic Media Solutions, built using Microsoft Azure Media Services to optimise Super RTL’s operations and simplify content delivery to OTT platforms.
“Today’s broadcasters and media companies typically face the question of whether to build or buy a solution to manage and deliver their video content,” said Jonathan Huberman, CEO of Ooyala. “By migrating to the Ooyala Flex Media Platform, Super RTL has the best of both worlds – a solution that’s quickly and efficiently deployed off-the-shelf, but is also highly customisable and that seamlessly integrates with existing technology.”
The project grew out of Ooyala’s collaboration with Microsoft, who had been in talks with Super RTL on migrating its digital video platform to the cloud. Microsoft introduced Ooyala to the broadcaster to provide the workflow and content management components. For the implementation and local support, Ooyala subsequently brought in its local partner Logic.
“The media landscape is evolving faster than ever, introducing new and growing challenges that left our existing technology obsolete,” said Boris Bolz, Chief Digital and Marketing Officer at Super RTL. “We needed a solution that could provide greater flexibility and deeper insights across our entire operations, all while future-proofing our services. The Ooyala Flex Media Platform has allowed us to build the best solution for our needs, and being implemented on Microsoft Azure, it can easily be scaled as our service grows and new technology is introduced.”
Rainer Kellerhals, Media & Entertainment Industry Lead EMEA at Microsoft, added: “As part of the media industry’s digital transformation, we are seeing many media customers migrate their online video platforms to the cloud. Microsoft Azure Media Services and Azure CDN provide a complete set of cloud services for this scenario. The project at Super RTL is an excellent example for how we work with customers and leading industry solution providers like Ooyala to help customers migrate their services to the cloud for improved scalability and shorter time-to-market.”
