The key concept in SERAPHIC’s strategy is that of connection, according to Ye Wang, the company’s CEO.
Speaking to Broadband TV News at IBC, he said that it is one of linking global households with global content. In the case of new products, it brings the best OTT content to TVs. The company does a lot for HbbTV, again making the connection by bringing broadcasters’ content to global households.
One of the highlights for SERAPHIC at IBC has been the launch of OpApp, in which it connects operators’ VOD content with global households, including TV households.
Wang added that in the next stage of SERAPHIC’s development it wants to work with TV manufacturers to understand how global households consume content. It has received more and more demands from manufacturers regarding how consumers use content on devices. SERAPHIC has the details, “but this is also a reinforcement of connection”.
Looking to the future, SERAPHIC wants to work with partners to hide the complexity of standardised development. It also wants those partners to be more successful by itself having a clearer focus and adopting a neutral position.
Wang also noted that there is a gap in the world’s regions between innovation (Europe) and the manufacture of TVs and set-top boxes. Being familiar with both, it is a gap that SERAPHIC can bridge.
