M7 Group has reached an agreement with TV manufacturer LG Electronics to integrate the M7 TV app into LG’s smart TV sets. The agreement was announced today at IBC 2018 in Amsterdam.
The M7 TV app enables users of webOS-based LG TV sets to access linear and non-linear TV content in HD quality through a central user interface and without the need of a set-top-box. Furthermore, it offers interactive features such as live restart, pause TV and access to media libraries as well as digital services like cloud recording and an electronic programme guide (EPG).
The M7 app will be available on all LG TV sets starting from 2015 (webOS 3.0). In addition to accessing entertainment and digital services on the TV screen, M7 also provides access to these services via an app on mobile devices, enabling a seamless viewing experience when switching between the various screens.
The TV app cooperation between M7 and LG will kick off in Germany where M7 recently launched Diveo as a new TV consumer brand, targeting around 18 million DTH satellite households through Astra (19.2° East), enriching the linear TV offering with a range of interactive and multiscreen features. Cooperations in other M7 markets will follow shortly and will include various co-marketing activities, according to the platform operator.
“We are delighted about the cooperation with such an experienced, innovative and market leading player like LG, recognising the potential of the integrated M7 smart TV application at this early stage. With the M7 CI+ module integrated in the TV set, LG TV users will benefit from an even wider range of exciting TV viewing functions,” said Hans Troelstra, CEO of M7 Group.
The agreement with LG follows the integration of the M7 TV app into Samsung smart TV sets announced in May 2018.
(On the picture Frits van Ravensteijn, LG Director Consumer Electronics Benelux, Andrei Noppe, M7 EVP Technical Operations,. Bill Wijdeveld M7 VP Business Development and Jay Koo, LG Director HE Content Business Development)