The equestrian sports and lifestyle multiscreen TV network H&C has launched its Swedish channel on Nordic Entertainment Group’s Viasat platform.
The service consists of a 24/7 linear feed and a 10-day catch-up and will be available on linear TV as well as a streamed channel on the SVOD service Viaplay.
It will cost SEK59 (€5.63) a month to receive on an a la carte basis.
H&C already reaches an estimated 48.5 million households via cable and pay-TV networks worldwide. They include Prime Video from Amazon in the UK and Germany, Ziggo in The Netherlands and Roku in the US and the UK, and Fetch TV in Australia.
It also reaches 5 million people each month via social media, generating more than 2 million video views.