Sky has invested $2 million in SDVI, a US company that delivers content supply chain management solutions for the media and entertainment industry.
Sky joins existing SDVI shareholders Fox, Turner and Discovery who are also participating in this round of investment.
Emma Lloyd, Group Director of Business Development and Partnerships at Sky commented: “This new deal shows Sky’s ongoing ambition to invest in pioneering and disruptive emerging technologies that can enhance our products and customer offering. This is an exciting opportunity to gain insights from a leading provider of supply chain management to improve the efficiency of a core part of Sky’s business.”
Lawrence R Kaplan, Co-Founder and CEO at SDVI added: “This strategic investment allows SDVI to partner with a true, global leader in television and media, while expanding our strong US position across Europe. SDVI and Sky have very strong alignment on the strategic future of media supply chain technologies and analytics, and this investment ensures our two companies continue to learn and grow together.”
Earlier this month, Sky announced the expansion of its investment activity in Europe with the opening of a new office in Berlin.