“This is such an exciting moment for me and all of us at Fremantle. Credit must go to my predecessor Cecile Frot-Coutaz and the teams from across the business who have worked tirelessly over the last year to find the right expression of what it means to be part of the Fremantle family,” said Jennifer Mullin, the new CEO of Fremantle.
“We work with the best creatives in the business, all of whom take enormous pride in their work, which in turn inspires and impacts millions of people around the world. We are all connected by these acts of creativity, all part of one global team – and this new creative signature is a bold way of putting our own unique mark on everything that we do.”
Mullen joined became CEO on September 1 and the rebrand is one of her first acts. She succeed Cécile Frot-Coutaz who left to join YouTube.
Fremantle creates, produces and distributes some of the best known and loved content in the world including: American Gods, Hard Sun, The Young Pope, Deutschland 83 / 86, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, Match Game, Gute Zeiten Schlechte Zeiten, Wentworth, Neighbours, Grand Designs, Jamie Oliver and Munchies (with Vice Media).
FremantleMedia was created in 2001 by the RTL Group. The company has been built over the years through acquisition. Many of the organisations they have acquired have a long and illustrious history – UFA, for example, dates back to 1917.