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Apple VOD service will make billions

September 6, 2018 11.12 Europe/London By Julian Clover

Apple’s video streaming platform is expected to become a multi-billion dollar business.

Anaylst Morgan Stanley says the service – which hasn’t even been officially announced – will deliver $4 billion in revenue a year by 2025.

The Morgan Stanley report The Emerging Power of Apple Services, Part 3: Video a New Growth Driver in 2019 quotes analyst Katy Huberty as saying Apple Video will become a reality sooner than investors think.

“While not a first mover, Apple’s attractive and sticky customer set combined with low friction sign-up and payment system could drive users to its video platform, even with a less complete content portfolio vs. Netflix.

“We forecast that an Apple Video streaming service with high-quality but limited breadth could be priced at the low end vs. competitors, or $7.99/month, and reach over 50 million paid subscribers by 2025, compared to 124 million at Netflix (current paid streaming subs) and Apple’s >650M unit iPhone installed base”.

While Apple frequently quoted as being present at major film and TV markets there has been no clarity from Cupertino on its eventual goal.

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Filed Under: Finance, Newsline, Tech Edited: 7 September 2018 08:42

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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