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Xstream and Nowtilus team up for OTT ad insertion

September 5, 2018 21.33 Europe/London By Jörn Krieger

Danish OTT and VOD solutions provider Xstream has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system developed by German digital video distribution solutions provider Nowtilus.

The solution enables broadcasters, platform operators and publishers to serve targeted ads to viewers, providing a way of monetising live linear TV and video-on-demand (VOD), both in MPEG-DASH and HLS content streams.

By adding advertising-based VOD, OTT providers can offer personalised streams and precisely targeted ads. Prior to insertion, the ads are transcoded and packaged exactly like the original stream, ensuring best end-user experience on all devices, according to the companies.

The scalable cloud-based solution integrates with any existing ad-serving or delivery components. It is offered with a software-as-a-service pricing model to keep costs under control while the customer’s business is growing.

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Related

Filed Under: Newsline, On Demand/VOD, OTT, Platforms, Streaming Tagged With: CDN, HLS, MediaMaker, MPEG-DASH, Nowtilus, SaaS, targeted advertising, Xstream Edited: September 7, 2018 23:16

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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