In a landmark move, German telco Deutsche Telekom will offer its IPTV platform Entertain TV as an OTT version from autumn 2018.
The offer can then be booked without fixed-line broadband internet access from Telekom for the first time.
Entertain TV will be available as an app for devices with operating systems iOS and Android. The content will mirror the IPTV version. The functions time-shift, restart and replay will, however, remain reserved for IPTV customers.
Further details regarding Entertain TV as an OTT product will be announced in October 2018.
“Our strategy of bundling content on one platform as an aggregator is paying off. This is demonstrated by the growing number of customers and the positive user reactions,” said Michael Hagspihl, head of consumers at Telekom Deutschland. “That’s why we’ve decided to open up Entertain TV to new target groups. A flexible OTT service is perfect for the trends that are driving a whole new TV generation. We can now give even more people the opportunity to access our platform and our exclusive content.”
Entertain TV customers will also soon have direct access to series and films from Amazon Prime Video. The Amazon content will also be accessible via the Entertain TV search function.
Netflix has been part of Deutsche Telekom’s IPTV platform since 2014.
