• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Kagan: Nigeria overtakes South Africa in pay-TV subscribers numbers

August 29, 2018 19.56 Europe/London By Broadband TV News Correspondent

Nigeria has become the largest pay-TV market in Africa in terms of subscribers and continues to have a strong growth potential, according to the latest country profile report from Kagan, S&P Global Market Intelligence.

“Although ARPUs are much lower than in South Africa, leading to lower revenues- Nigeria may increasingly be an investment focus for operators due its size (22% of all African TV Households are in Nigeria), low TV household penetration and rapidly growing middle class segment that has disposable income for entertainment services,” said Julija Jurkevic, senior research analyst at S&P Global Market Intelligence.

Key takeaways from the report:
· Strong growth of affordable pay-DTT services allowed Nigeria to overtake South Africa as the continent’s largest pay-TV market in 2015, penetration and revenues remain behind.
· At the end of 2017, Nigeria accounted for 29% of Africa’s multichannel subscribers and 22% of TV households.
· At end-2017, Kagan estimates, Nigeria’s multichannel market had over 27 million TV households and almost 7 million pay-TV subscribers, equating to a 9% year-over-year increase. Household penetration, however, remains low reaching nearly 26% in 2017 (compared to over 50% in South Africa), while multichannel revenues equaled $835 million, translating into a monthly ARPU of $10.45.
· Nigeria’s multichannel market is projected to add 8.7 million subscribers reaching close to 16 million by 2027, equating to an 8.4% CAGR. TV household penetration is projected to reach 39% in 10 years, while multichannel revenues are modelled to breach $2 billion by 2027 remaining behind South Africa.
· Pay-DTT overtook DTH in terms of subscribers in 2012, becoming the leading multichannel platform, as the service is positioned as a more affordable alternative to DTH with the lowest ARPU among all multichannel platforms, estimated at $6.39 in 2017. At end-2017, Kagan estimates, 60% of Nigeria’s TV homes subscribed to pay DTT services, while DTH had a 34.8% share, with the remainder attributable to fixed wireless services. Growing at an 8.6% CAGR through 2027, pay DTT is projected to remain the leading multichannel platform with a 61% market share in 2027.
· DTH is the most lucrative multichannel platform accounting for nearly 60% of the market’s total multichannel revenues in 2017. Pay-DTT follows, despite being the largest by subscribers, accounting for 34.8% of the total video service revenue.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline, Research Tagged With: Julija Jurkevic, Kagan, Nigeria, pay TV, South Africa Edited: 30 August 2018 08:19

Latest News

  • MultiChoice planning revamp of DStv service
  • Eutelsat confirms UK involvement in capital increase
  • Broadcasters confirmed for Ligue 1 football coverage
  • DVB releases findings from Film Grain Synthesis study
  • TVP VOD reports large increase in linear channel streaming

Most Popular

  • Disney+ and ITVX agree reciprocal content share 
    Disney+ and ITVX agree reciprocal content share 
  • Broadcasters confirmed for Ligue 1 football coverage
    Broadcasters confirmed for Ligue 1 football coverage
  • MultiChoice planning revamp of DStv service
    MultiChoice planning revamp of DStv service
  • Eutelsat confirms UK involvement in capital increase
    Eutelsat confirms UK involvement in capital increase
  • Sky adds new rewards to loyalty programme
    Sky adds new rewards to loyalty programme
  • Macron announces UK support for Eutelsat
    Macron announces UK support for Eutelsat
  • TVP VOD reports large increase in linear channel streaming
    TVP VOD reports large increase in linear channel streaming

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.