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LG integrates Google Assistant in seven more markets

August 24, 2018 08.14 Europe/London By Robert Briel

LG Electronics TV customers in seven more mafrketsd will be able to use the Google Assistant on their 2018 TVs with AI ThinQ in the fourth quarter.

LG will be introducing the Google Assistant in Australia, Canada, France, Germany, South Korea, Spain and the UK – with support in up to five languages. This expansion is part of LG’s global strategy to raise the bar for voice recognition solutions enabled with LG’s ThinQ platform and the Google Assistant built in.

LG first announced that the Google Assistant would be built into its TVs at CES 2018 with the service debuting in the US in the second quarter.

The Google Assistant will be available on all of LG’s webOS-based AI TVs in the new markets, offering a range of features and boosted accessibility in multiple languages.

With help from the Google Assistant, LG’s AI TVs can serve as the center of the smart home, offering access to numerous devices such as robot vacuum cleaners, thermostats, air purifiers and smart lighting. The Google Assistant is compatible with more than 5,000 smart devices across hundreds of brands, making it easier to control speakers and other smart home devices connected via Wi-Fi or Bluetooth.

Customers in English-speaking markets such as the US, the UK, Australia and Canada can already connect Google Home devices to LG AI-enabled TVs to send voice commands directly from their smart speakers. This feature will become available to customers in France, Germany, Japan and South Korea by the end of 2018. Compatibility with Amazon Alexa-enabled devices – currently available in the UK and the US – will be expanded to Australia and Canada as well.

On top of the Google Assistant integration, LG’s AI TVs use LG’s exclusive deep learning technology which allows viewers to use natural language to connect such TVs to external devices or search for specific information or content simply by issuing a verbal request. Switching TV stations, turning the volume up or down, turning off when a show is over, reminding you when a favourite show is about to air or finding the best content to watch – whether through cable, over the air or streaming service – are just a few ways ThinQ helps viewers enjoy their daily watching experience.

“LG’s vision is to become a major name in all things AI based on our philosophy of open platform, open partnership and open connectivity,” said Brian Kwon, president of LG Home Entertainment Company.

“Beyond the unrivaled picture quality that LG’s premium TVs deliver, the Google Assistant offers even more consumers a new level of intelligence in the home, aligned with LG’s mission to improve the daily lives of its customers through forward-thinking technology.”

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Filed Under: Connected TV, Newsline Tagged With: AI ThinQ, Google Assistant, LG, webOS Edited: August 24, 2018 08:14

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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