OTT on-demand platform Xumo has said its viewership rose 325% and user consumption over the past year increased 90%.
Xumo also announced the launch of six additional premium channels across four new content partnerships with Eleven Sports, Attn:, Endemol Shine Group, and Genius Brands.
The new programming fortifies the company’s current offering of over 140 channels, including 12 genres, available in 30 million US households and beyond.
“We attribute Xumo’s tremendous success to several factors — a focus on delivering free, best-in-class content to a rapidly expanding consumer base, and by providing significant opportunities to advertisers who leverage our insights to engage highly segmented audiences in more targeted, measurable ways,” noted Colin Petrie-Norris, CEO at Xumo.
“The demand for and opportunities in streaming television will continue to surge as barrier-breaking services like Xumo challenge traditional models while giving consumers exactly what they want.”
XUMO’s new programming slate brings a wide array of content to the service across three of its most popular genres, including sports, lifestyle, and kids and family with the following channels:
The Eleven Sports channel on Xumo will provide around the clock coverage of live events from all over the globe to millions of viewers through smart TVs, mobile and other streaming device integrations. The programming will focus on emerging and mainstream sports content that is not currently readily available.
The Attn: channel on Xumo includes several of its original series, including America Versus, Your Food’s Roots with Zooey Deschanel, Health Hacks with Jessica Alba, and We Need to Talk with Nev Schulman and Laura Perlongo. ATTN: is also planning to launch an additional original series on Xumo later this year.
Global content creator, producer and distributor, Endemol Shine Group, brings some of its most popular Kids and Family entertainment series to Xumo with two dedicated channels: Mr Bean and Friends and Puddle Jumper.
The Genius Brands International’s Kid Genius Cartoon Channel, part of the Genius Brands Network, offers programming that supports science, technology, engineering, and math (STEM) skills, as well as social-emotional development and literacy skills.
