Sports rights organisation IMG is launching Serie A Pass, a global OTT subscription service delivering live coverage of every game from the top Italian League in selected markets around the world.
Serie A Pass is available from the start of the new season on August 18. The product will be launched with a full content offering including all live games, match replays and additional magazine and archive programming in over 20 territories worldwide. The service is only available in those countries where no broadcaster holds the Serie A live rights, or only limited rights. This includes Latin America and Brazil, and The Netherlands in Europe, where Ziggo Sport has only access to a limited number of games.
Serie A Pass is available on desktop, tablet and mobile and via Apps on IOS and Android devices to include Chromecast and Apple airplay.
Pricing for the service will vary geographically with the initial launch in Euros, Dollars and Indian rupees being appropriate to each territory. Monthly charges will be €7.99; $8.99 and ?299 Indian rupees. Season-long passes will cost €49.99, $59.99 and ?999.
IMG has also invested in the broadcast production of Serie A TIM for the new season including new graphics and promos and three new magazine programmes: Inside Serie A, Serie A – Full Impact and The Serie A Highlights Show.
Chris Catling SVP of OTT, IMG Media, said: “Serie A Pass is a pioneering product offering stand-alone direct to consumer distribution for the first time for a major European football league. We will be delivering the very best live action from Italian football direct to the fans of Serie A around the world. We fully expect this service, which will give the league a direct dialogue with their audience, to grow and become a key part of the league’s media strategy going forward.”