Juventus, one of the titans of Italian football, is dropping its linear TV channel and instead moving to an OTT service.
The Serie A club is said to have made the decision following disappointing ratings and high running costs.
Instead the 12-year old channel will be available through smartphone, tablet and desktop.
Club members will pay a monthly €2.99 or €14.99 per year, while non-members will pay €3.99 or €19.99 respectively.
Subscribers will be able to enjoy highlights and re-runs of matches from the UEFA Champions League, Serie A TIM and the Coppa Italia alongside the inevitable player interviews.