The channel is now available on non-Roku devices, for the time being only in the US. Roku said it will expand beyond PCs and mobile to other devices, including Samsuing smart TVs.
The Roku Channel offers free, ad-supported movies and TV shows and includes content from studios such as Lionsgate, MGM, Paramount, Sony Pictures Entertainment and Warner Brothers, as well as channel partners , including American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu.
“Roku is the leading platform for free entertainment and our users love it. We’re delighted to deliver even more value to our customers without subscriptions, complicated logins or fees,” said Rob Holmes, Roku’s vice president of Programming and Engagement.
“By expanding The Roku Channel to the Web, we’re broadening the access points to high-quality, free streaming entertainment. With Featured Free, we’re making it easy for our customers to see the great, free content already available on the Roku platform in one place, while creating value for our content providers by connecting them with Roku’s growing audience.”