Discovery has appointed Peter Faricyas the newly created role of CEO, Global Direct-to-Consumer, overseeing Discovery’s global digital and direct-to-consumer businesses.
“Peter is a world-class executive, with an extensive track record of building some of the world’s most successful direct-to-consumer products and businesses,” said David Zaslav, president and CEO, Discovery.
“We are excited to welcome Peter and his vision and skill set to the Discovery leadership team as we accelerate our pivot to become a next-generation media company engaging passionate communities of fans around the world on every screen with trusted, high quality brands and content.”
Faricy, who brings to Discovery more than twenty years of leadership experience at the intersection of technology and media, will lead Discovery’s current digital and direct-to-consumer businesses comprising US Digital, including Discovery’s Go TV Everywhere products, as well as Motor Trend, Eurosport Player, Discovery Kids, Dplay, and Discovery’s strategic alliance with PGA Tour.
Faricy reports to Zaslav. JB Perrette, President and CEO of Discovery Networks International, will continue to lead the overall Eurosport business and will work together with Faricy on direct-to-consumer product rollouts across international markets. Faricy begins at Discovery on September 17, 2018.
“Hundreds of millions of consumers love, trust and admire the iconic brands of the Discovery Channel, HGTV, Food Network, Eurosport, TLC, Oprah Winfrey Network (OWN), Animal Planet, Investigation Discovery (ID), Travel Channel and so many more. As the media and tech industries increasingly converge, Discovery has positioned itself as a clear leader. Our mission is to delight customers by leveraging technology to provide access to the content they love, anywhere and anytime,” said Faricy.
“I’m incredibly excited to join Discovery at this important juncture and to help accelerate the company’s ongoing evolution as a technology-powered media company reaching viewers around the world.”
Faricy joins Discovery from Amazon, where he led the growth of the Amazon Marketplace, the company’s third-party seller business, and previously led Amazon’s music and movies categories. Faricy has also held leadership roles at Borders Group, Ford, and McKinsey.
