German Bundesliga football club Borussia Dortmund has relaunched its OTT service BVB-TV in partnership with Sportradar.
The Swiss sports data and digital content solutions provider supplies a platform hosting both free video content as well as a subscription service accessible for €1.99 per month.
The OTT service will, for example, transmit Borussia Dortmund’s friendly matches live and show exclusive footage related to the team’s players. The premium content will include full match replays and highlights available immediately after the final whistle as well as behind-the-scenes footage with at least one new video uploaded each day.
Sportradar provides Borussia Dortmund with all components of its end-to-end OTT solution. This includes a front-end user interface aligned with the club’s corporate identity, a video management system, content delivery into different BVB output channels such as the web, mobile and social media as well as content syndication to BVB’s main club TV sponsor Deutsche Telekom.
“Borussia fans, no matter where and how they access BVB-TV, will have access to content and insights that no other team’s fans can get,” said Rainer Geier, managing director OTT at Sportradar. “We love taking fans of innovative clubs deeper into the fabric of these teams and players based on Sportradar’s unique OTT capabilities to seamlessly combine audio-visual content and sports data.”