As a result, hundreds of episodes of family favourites like In the Night Garden will become freely accessible on a new dedicated Hopster-branded children’s area within STV Player.
Nick Walters, CEO of Hopstersaid: “We couldn’t be more excited to be powering STV Player’s new children’s service. We started Hopster to help make screen time a win-win for kids and parents through fun educational programming without the ads. Through our new agreement with STV, we hope to reach thousands of families and help them keep their little ones entertained in a safe and ad-free environment.”
Simon Pitts, STV Chief Executive added:“We’re delighted to be partnering with Nick and his award-winning team at Hopster to bring a wide range of fun and educational pre-school programmes to STV Player. At a stroke this gives STV Player a compelling kids’ offer for the very first time.
“We have ambitious plans to turn STV Player into a world-class streaming service, delivering a personalised STV for everyone. The Hopster-STV partnership reinforces our reputation as Scotland’s number 1 streaming service for family viewing.”
Supporting the new partnership, STV will be offering marketing and sponsorship for Hopster’s app across its portfolio of brands and services.
The Hopster partnership is part of STV’s 3-year strategy for creative and digital growth, which will see the company invest £15m in new original content and its digital service STV Player to re-establish STV as an independent creative force in Scotland and beyond.