CBC, the technical services subsidiary of German broadcast group Mediengruppe RTL Deutschland, has selected the HTML5 web player and SDKs from US online video technology provider Bitmovin.
CBC is using the solutions across RTL’s multiple web, mobile and online platforms to increase the reach of the content beyond TV screens. Bitmovin’s player provides CBC with a single solution for all platforms, reducing the time-consuming custom development for each web browser, Android or Apple device, according to the company.
Based on an API approach, the player also offers a number of features that can be selected and adjusted to its needs including custom user interfaces, digital rights management (DRM) support for premium, encrypted content, integration of Bitmovin Analytics to monitor performance and full-feature advertising support, allowing CBC to place targeted commercials in all OTT products.
“Today’s consumers want to watch content not only on TV screens, but also on mobile devices. We needed a solution that enables us to deliver a broadcast quality of experience for premium content and commercials, without compromising on content protection features,” said Andreas Schmeiler, head of software development, online services at CBC. “Bitmovin’s feature-rich player provides the backbone to our custom video players and saves us from major investment into building our own solutions.”
Stefan Lederer, CEO at Bitmovin, added: “Our mission is to solve complex video problems, and we have designed our player with compatibility and efficiency in mind. Compromising on quality of experience is not an option for online video, and we are proud that CBC made its decision for Bitmovin.”