BT says it’s executing its new Best Connected strategy with BT-branded propositions now available in its EE stores and the launch of BT Plus, its new combined broadband and 4G offer.
Announcing a trading update for the first quarter to 30 June 2018, the telco said 100,000 had signed up to the end of the quarter. It announced revenues of £5,715 million, down by 2% after a reduction in regulated pricing of its Openreach division.
BT has announced the integration of Amazon Prime Video for its TV customers and in June secured another 20 Premier League matches. But analyst Paolo Pescatore says it needs to do better.
“The market is rapidly changing and BT is starting to get left behind. It needs to move far more quickly to ensure it is well placed to take advantage of the opportunities that lie ahead in convergence. Undoubtedly the company has all the assets to compete head on with existing and new rivals.”
Pescatore says the next two quarters will be key to its consumer strategy.
