Manchester United has made its club channel MUTV available on Amazon Fire TV, Apple TV, Roku and Xbox.
The club is breaking away from the satellite and cable platforms where the TV service made its debut in 1998.
It follows last season’s launch on iOS, Android and the revamped MUTV.com website.
“The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award winning on-demand and linear programming, without having to leave their set-top-box environment,” said Manchester United’s CEO of Media, Phil Lynch.
MUTV plans to introduce a new range of on-demand categories including matchday programming and highlights, a library of classic matches, MUFC Original films and celebrity features.
