The French audience measurement service Médiamétrie has begun measuring the OTT audience of myCanal.
The results will be included in the company’s Programme Focus 4 screens service, which measures daily ratings for live and catch-up content across 4 screens: television, computer, smartphone and tablet.
“This project illustrates the technological and scientific developments that we have implemented over the past few years in our TV and digital capabilities, combining panels and big data, with the aim of delivering ever more comprehensive and refined measurement to the marketplace, said Julien Rosanvallon, Médiamétrie’s Head of Digital and TV Departments.”
myCanal worked with Médiamétrie to identify consumption across its internet and app environments.
Frank Cadoret, Deputy Director General of Groupe CANAL+ in charge of France added “The innovative technological developments deployed by CANAL+ Group and Médiamétrie during this project confirm myCANAL platform’s unique status as an OTT content aggregator mixing live, catch-up and VOD content. 4-screen audience measurement is one step in the establishment of services which myCANAL will offer to its broadcasting partners, both subscribers and non-subscribers, based on CANAL+ Group’s expertise in DATA. »
Programmes watched on TV screens via myCANAL are already taken into account in Médiamat’s reference measurement on television.
