• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

World Cup Final attracted 163m viewers in 20 territories

July 16, 2018 21.56 Europe/London By Robert Briel

The 2018 FIFA World Cup Final attracted 163 Million viewers in 20 territories, according to figures from Eurodata TV.

“The 2018 FIFA World Cup ended on a climax in an epic European confrontatio,” said Yassine Berhoun, Sports Director at Eurodata TV Worldwide.

“This clearly shows once again that even at the age of mobile devices and non-linear viewing , major sports events are the only shows capable of gathering such large audiences in front of a TV set”.

In France, 19.3 million viewers have witnessed their team’s victory against Croatia on TF1 in the middle of the afternoon. Two years ago, the Euro final France-Portugal attracted 20.8 million viewers on M6 in prime-time. The semi-final had gathered 19.1 million viewers on Tuesday at 8.00 pm opposing Les Bleus to Belgium on TF1.

In Croatia, the semi-final against England had gathered nearly 1.5 million viewers on the public channel HTV2 (81% of market share) ; it is 100,000 viewers more who vibrated this Sunday for the final, for a total of 1.6 million people in front of their TV (89.3% of market share).

Despite a drop compared to the 2014 World Cup final, which may be explained by the start time, the event remains very popular in European countries. 21.3 million Germans followed the match, for a market share of 76.1% on ZDF. In the Netherlands and Italy, which weren’t qualified for the World Cup, 3.1 and 11.7 million football fans respectively watched the match on NPO1 and Canale 5.

Outside Europe, the final was also a huge success. In China, 56 million viewers for the match despite a late broadcast (11.00 pm). This is the best audience for a sports programme since the Beijing Olympics in 2008.

The television is no longer the only screen used to watch live matches. In France, more than half a million viewers followed the final on one of the 3 internet screens (smartphone, tablet, computer).

Beyond the historical audiences, the broadcast of this 2018 edition was marked by the use of new technologies that are revolutionizing the viewer experience. In France, for example, a virtual reality helmet enabled spectators equipped to experience matches as if they were at the stadium, with a wealth of information and features as bonus : review goals, check game statistics…

In China, some smart TVs made possible to identify each player on the field thanks to facial recognition, the spectator then accessing biographical elements, statistics or news of the player thus recognised.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Research Tagged With: Eurodata vTV, FIFA World Cup 2018 Edited: 18 July 2018 06:09

Avatar photo

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Committee wants Media Bill to strengthen PSB prominence
  • RTS Cambridge: ITVX growing amid struggling UK economy
  • Amazon to introduce ads on Prime Video
  • Zegona “planning to buy” Vodafone Spain
  • RDK: IBC2023 Round-up interview

Most Popular

  • RTS Cambridge: Sky CEO discusses IP move
    RTS Cambridge: Sky CEO discusses IP move
  • Amazon to introduce ads on Prime Video
    Amazon to introduce ads on Prime Video
  • Canal+ renews Premier League rights
    Canal+ renews Premier League rights
  • RTS Cambridge: Mike Fries moves to UK
    RTS Cambridge: Mike Fries moves to UK
  • RTS Cambridge: Culture Secretary launches study into future of TV distribution
    RTS Cambridge: Culture Secretary launches study into future of TV distribution

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...