Amazon is developing its own smart TV in order to compete more effectively with Sky in the UK.
The Telegraph reports that it being produced by a group of Chinese manufacturers including Huawei and tested confidentially by the DTG.
It adds that Amazon has decided to take this route after having failed to make Prime Video a viable alternative to satellite and cable pay-TV.
It could neither attract leading broadcasters such as the BBC nor secure distribution on Sky or Virgin Media, though it did manage to gain carriage for Prime Video on BT TV.
Amazon plans to integrate a tuner for the Freeview DTT service in its new smart TV in order to reach a wider audience.