Anders Nilsson, CEO, Com Hem Group said the emphasis was on adding value to customers rather than discounting. “We believe that this natural development in the market will reduce the overall market churn and make pricing more resilient. This makes the upcoming merger with Tele2 even more timely as we aim to drive this trend in the Swedish market. Together with Tele2 we will have the additional tools and scale needed to amplify the more-for-more strategy which has underpinned the growth in Com Hem over the last few years.”
Nilsson added that with the integration of Boxer complete the company would now focus ion its boxless TV-offering to turn it into its main product in the future.
Com Hem reported a Q2 increase in group revenues of 1.1% to SEK 1,815m with Com Hem Segment increasing by 3.5% to SEK 1,411m.
Subscribers numbers grew by 5,000 to a record high of 992,000. Broadband also grew by 8,000 to its own record high of 765,000 RGUs. Digital TV RGUs increased by 1,000 to 654,000, while churn decreased to 12.8%, down 2 percentage points on the last quarter.
DTT service Boxer continues to struggle with churn, though this too declined to 16.6% from 19.3% in the previous quarter. The decline in RGUs also slowed, falling by 7,000, compared to 9,000 in the past quarter.
Com Hem has also pubished re-audited financial statements for the merger with Tele2.