• Central & East Europe
  • Dutch Edition
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Asian video content budget exceeds $10b

July 9, 2018 08.47 Europe/London By Broadband TV News Correspondent

TV, movie and online video content expenditure across India, Korea and Southeast Asia’s five biggest growth markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam) rose by 8% in 2017 to reach $10.2 billion.

This is according to the 2018 edition of Asia Video Content Dynamics, published by Media Partners Asia (MPA).

The biggest increases came from India, where video content budgets soared by 14% to top US$4.2 billion in 2017, and Korea, where investment in video content increased by 7% over the year to approach US$3.0 billion. The biggest contributors to aggregate incremental growth in video content spend across the seven markets in 2017 were pay-TV (38%) and online video (30%).

“In general, content investment dynamics are favorable with content investment growing. Pay-TV content costs in the surveyed markets grew 5%, led by India and Korea and driven by local entertainment and sports. Free-to-air content investment was up 6% in 2017. Scale and growth in free-to-air content investment is largely attributable to Korea, the Philippines, Thailand and Indonesia, driven by local entertainment,” commented MPA VP Stephen Laslocky.

“Film production budgets in the surveyed markets were up 10%, driven by Korea and India. Online video investment is growing rapidly from a low base, up almost 80% during 2017. Rising competitive intensity is driving up online video content costs as rival platforms produce and acquire local series and movies, especially in India and Korea. We expect online video content investment to also pick up in emerging markets across Southeast Asia, led by Indonesia and the Philippines.”

India’s 14% annual growth in video content investment was a standout in 2017, driven by pay-TV. Content investment in India’s online video market is also growing rapidly, driven by competition among well-capitalized global and local platforms. This trend should continue over the next three years.

Video content investment in Korea rose by a more moderate 7% in 2017, although growth will likely accelerate when China eventually lifts its ban on Korean dramas, movies and talent. Online video content investment in Korea is also starting to accelerate and will continue to do so over the course of 2018-19.

Growth in production spend across emerging Southeast Asia markets was generally satisfactory in 2017. While free-to-air TV dominates video content investment, the pace of growth slowed substantially in Indonesia, Thailand and Vietnam due to a deceleration and broader volatility in TV advertising.

Malaysia, meanwhile, experienced a decline in video content investment in 2017, mainly due to Astro cutting spend on international pay channels. Declines in free-to-air advertising also reined in Media Prima’s ability to invest in content. The outlook for Malaysia could improve as new government policies bolster economic growth, broadening consumer spend and ad dollars.

Drama drives audience share region-wide, with a fair degree of cross-pollination across markets. Korean dramas air throughout the region, while Indian dramas have performed well in Indonesia, Thailand and Vietnam. ABS-CBN’s Pasión de Amor rated well in Vietnam. The profile of Thai dramas, particularly after the success of historical drama Love Destiny, is growing.

Sports rates highly across the region. Cricket matches accounted for 24 of India’s 25 top-rated pay-TV programs in 2017. In Indonesia, football matches accounted for 14 of the top 25 programs. Even in markets like Vietnam, where sports accounted for a mere 2% audience share, football matches made up 4 of the top 15 programs in 2017.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: Asia, Media Partners Asia, MPA Edited: July 9, 2018 08:48

Latest News

  • Eutelsat looks for improvement
  • Canal recovery continues, but France still pulls
  • Netflix overtakes Canal in France
  • Digi revenues top €1bn
  • Antik Sat upgrades HD offer

Watch Video

Most Read

  • Police closes pirate IPTV network serving half a million subs
    Police closes pirate IPTV network serving half a million subs
  • Netflix overtakes Canal in France
    Netflix overtakes Canal in France
  • Smithsonian Channel launches in the UK
    Smithsonian Channel launches in the UK
  • Eurosport 1 launches free live-stream in Germany
    Eurosport 1 launches free live-stream in Germany

Feature

Q&A with DVB’s Peter MacAvock

Broadband TV News editor Julian Clover will be the master of ceremonies for the annual conference of the DVB Project in Dublin next month. He looks ahead to the event with DVB’s chair Peter MacAvock. Related

SeaChange’s Panoramic view

One of the most important news stories to emerge from the recent Nextv Series conference in Berlin was that a new white label cable platform would be launched in Russia at some stage next year. Related

About Us

Broadband TV News covers is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
+44 1223 464359

Editions

  • Central & East Europe
  • Broadband TV Nieuws
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2019 Broadband TV News LLP · Log in

Google+
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK