TV3 Group is to rebrand as Virgin Media Television from the end of August.
TV3, 3e and be3, will become as Virgin Media One, Virgin Media Two and Virgin Media Three with Virgin Media Player, the new name for the group’s on-demand broadcast player.
At the same time a brand new sports channel, Virgin Media Sport, will launch for Virgin Media customers in the Irish Republic.
Tony Hanway, Group CEO Virgin Media Ireland said; “This move sees us strengthen our position as Irelands leading connected entertainment provider. Bringing together our Broadband and Broadcasting networks under the unique Virgin Media brand is an exciting development for our viewers, our customers and everyone in Team Virgin Media.”
Virgin Media Television will air over 450 top-level football matches in the coming season including UEFA Champions League and the UEFA Europa League as well as Qualifiers for UEFA EURO 2020. There will also be exclusive coverage of the NatWest 6 Nations and the Heineken Champions Cup Rugby.
A new nightly 8pm news bulletin will be presented by Claire Brock and new Irish drama Blood is also in development featuring Line of Duty star Adrian Dunbar.
Viewers will see the change on August 30, 2018 when the new identities go to air.
