Former MTV and Showtime executive has joined Anthem Sports & Entertainment as its chief operating officer.
Einstein’s brief will be to develop and the speciality sports business into new markets and platforms. Its channels include Fight Network, Pursuit Channel and FNTSY Sports Network.
“The addition of Peter to our team signals our commitment to continued growth as a sports media and entertainment company, targeting passionate communities and surveying premium content,” said Leonard Asper, CEO and founder of Anthem. “Peter brings incredible expertise and experience to our company, including in global operations and digital media, which is key as we expand and develop our assets across all platforms. I couldn’t think of a better person to add to our executive suite.”
Einstein added: “I am thrilled to be joining Leonard and Anthem at this critical juncture in its growth trajectory. We have an excellent team and a wealth of opportunities before us, and I am looking forward to focusing and driving the company as it executes its expansion
strategy.”
Spending 16 years at MTV in the United States and Europe – including the launch of MTV Europe – Einstein went on to spend a decade as President of Showtime, before setting up Einstein Media Consulting Partners (EMCP) in 2007.
EMCP was one of the first investors in GINX Esports TV, which is now the world’s largest TV channels of its kind, where Einstein still serves as Chairman.
