The strategy for UPC Romania will remain unchanged as it waits to be taken over by Vodafone.
Speaking to Ziarul Financiar, the company’s new CEO Mihnea Radulescu said that it will continue expanding its fixed network into new locations and launching new services in order to secure more customers.
He added that the market in Romania is so competitive no player can afford to stand still. What is more, despite the current situation UPC Romania finds itself in as it prepares for the EC’s approval of its takeover, it still has a strategy, operating as a standalone company and part of Liberty Global.
As previously reported by Broadband TV News, Vodafone is in the process of acquiring Liberty Global’s assets in Germany, Hungary, the Czech Republic and Romania in a deal worth €19 billion.
Radulescu has replaced Robert Redeleanu, who is now heading UPC Polska, which will remain owned by Liberty Global.