Euronews and China Global Television Network (CGTN), both official media partners of the 2018 EU-China Tourism Year, have concluded a MOU to exchange and broadcast content that will highlight some of the most interesting destinations in Europe and China.
The EU-China Tourism Year initiative was set in motion in July 2016 by the President of the European Commission, Jean-Claude Juncker and the Chinese Prime Minister, Li Keqiang.
Under their agreement, the partners will produce for each other a special 25-minute monthly programme to showcase some of the best cities, coastlines, mountains and culture in Europe and China. Each media will benefit from the network of its partner and will showcase destinations including off-the-beaten track places, along with advice to improve the travel and tourism experience.
“The EU-China Tourism Year is a unique opportunity to increase visitors’ flows and investments on both sides,” commented Elzbieta Bienkowska, European Commissioner for Internal market, Industry, Entrepreneurship and SMEs.
“Euronews is delighted to have been selected to be an official media partner to the 2018 EU-China Tourism Year,” said Michael Peters, CEO Euronews Group.
“I am proud to cooperate with CGTN; our joint initiative contributes to the aim of the ECTY for a unique cross cultural exchange that allows Europeans to explore the magnificence of China and Chinese to discover the richness of our continent.”
Li Bin, Deputy Director, CGTN English Channel, added: “We are excited to be working with Euronews. This is a wonderful opportunity to showcase the beautiful landscapes and unique cultures of both Europe and China to a global audience. As CGTN continues to work with international media organisations, we look forward to strengthening our partnership with Euronews.”