The Ukrainian media holding Media Group Ukraine (MGU) has registered a company named MSC Media in Latvia.
In a statement, it says that this is another step in the implementation of the strategy of monetising its content and entry into new markets. It adds that the mission of MSC Media will be to represent the interests of MGU in the international market.
MGU also quotes its director Yevgeny Lyashchenko as saying that MSC Media will allow the holding, which has been the market leader in Ukraine for several years, to expand its international presence and deepen partnerships with international players.
MGU was established in 2010 and currently lists the national FTA channel Ukraine; thematic channels Football 1, Football 2 and Football 2 HD; Regional Media Group, which encompasses the TV channels Donbass, Channel 34 and Sigma TV; and Digital Screens, the developer of the video service for the OTT platform oll.tv among its assets.