• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Marc Dorcel outlines Playboy strategy

June 27, 2018 05.52 Europe/London By Chris Dziadul, Webit, Sofia

Marc Dorcel group has provided an insight into the strategy it is adopting for Playboy TV Europe, which it recently began to programme and distribute.

In a wide-ranging presentation at Webit’s Digital Entertainment and Media Summit in Sofia, Gregory Dorcel, CEO Marc Dorcel, said that thematic channels currently face a challenging situation. The market is saturated, new direct to consumer models (OTT) have appeared, there is a multiplication of screens and usages, as well as networks with variable speed; and the traditional distribution model is more selective. On the other hand, Playboy is one of the top 50 brands in the world and its products sold in more than 180 countries.

The figures are also impressive within Europe, where Playboy, claiming a total of 5.5 million followers, sells 300,000 magazine copies and has 6 million web views each month.

Dorcel said the strategy is now to make Playboy the “Sexy Hub”, creating a full ecosystem around its dedicated sites and building a huge community, as well as engaging local talents. The marketing strategy will meanwhile include focusing on Playboy being a brand leader, and the only one to be a lifestyle; offering high value content and being 360 degrees and social network oriented.

Dorcel added that the company trusts in synergy, “which is a major goal for us”.

As previously reported by Broadband TV News, Playboy TV signed an agreement with Marc Dorcel earlier this year to programme and distribute the channel in parts of Europe, Africa and the Middle East.

The deal, which does not include the UK, Spain and Portugal, sees Marc Dorcel in charge of the programming of the Playboy TV channel, its distribution and the management of its on demand offer.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, TV Tagged With: Adult channels, Marc Dorcel, Playboy TV Edited: 28 June 2018 09:29

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • MultiChoice anticipating significant loss
  • Real Madrid launches new OTT platform
  • EBU inks Rugby Europe deal
  • Successful first 6 months for ITVX
  • Telekom Srbija to buy Globaltel

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q & A: MainStreaming CEO Antonio G. Corrado

Broadband TV News sits down with MainStreaming’s CEO, Antonio G. Corrado to talk, streaming, latency, and ANGA COM.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK