Media companies are in the headwinds of unprecedented change. Consumers are fully to digital and social platforms, and those platforms have upended advertising models. New approaches focused on the audience may save the day.
The digital business transition continues, guided more and more by technology. Immersive and live video and more targeted ad formats are helping to create the deeper engagement companies crave, and through it all, data is the beacon that is guiding companies forward and opening new avenues for growth and understanding.
Get the full picture by downloading Ooyala’s Ooyala State of the Media Industry 2018 report.