Channel 4 has announced it has become the first UK broadcaster to work with the Google Assistant.
Viewers to the broadcaster’s catch-up service can ask the Google Assistant to play their favourite shows from All 4 on Chromecast, from their Google Home and Google Home Mini.
It’s the first time a UK on-demand TV service has become integrated with Google Assistant across Google’s family of Home devices.
A viewer will be able to say for example, “Ok Google, play Gogglebox on All 4”, and their TV will seamlessly access the series from the All 4 app via their Chromecast.
Carl Pfeiffer, Head of Distribution and Platform Partnerships, Channel 4 said: “We have a great track record in partnering with platforms on new innovations, so we’re really excited to be able to launch our first major voice integration with Google, enabling viewers to watch Channel 4 shows quickly on their big screens at home.”
Edward Kenney, Head of UK Product Partnerships, Google Home, added: “We are delighted that Channel 4 viewers in the UK will be able to easily access their favourite TV programmes using simple voice commands. One of the joys of Google Home is to assist in making life’s tasks easier, simpler and more fun for everyone.”
All 4 is available across over 20 platforms including mobile and tablet, games consoles, big screens and online. It is also available via third-party providers, such as Sky and Virgin Media.
Viewers have been able to cast their favourite Channel 4 content directly to their TV, using a Chromecast, since 2015.
