Newly launched Nordic Entertainment Group (NENT) has signed the exclusive Nordic media rights to the IHF World Handball Championship until 2025 and EHF European Handball Championship (EHF EURO) until 2026.
Its also extended its rights to the EHF Champions League, European Handball League and EHF Cup until 2023.
Anders Jensen, NENT Group President and CEO, says the MTG spin-off is now the undisputed Nordic home of handball, a popular sport in the Nordic region.
“As the region’s leading entertainment provider, we are delighted to have secured these rights to one of the most popular sports in the Nordics, and we will continue to add to our unrivalled sports offering.”
The IHF World Handball Championship is contested by the world’s best 24 handball teams every two years. Both the women’s and men’s tournaments will be shown live by NENT Group until 2025, starting with the 2019 competition in Japan (women) and Denmark and Germany (men). The Norwegian women’s team has appeared in three of the previous four finals, winning gold twice.
Hassan Moustafa, President, International Handball Federation: “I’m pleased to get the first license deal of this new cycle done in the Nordic countries, where handball is extremely popular and has a great following. I am confident that Nordic Entertainment Group is a perfect home for our great competitions and I look forward to the partnership with the leading broadcaster in the region.”
NENT Group already holds the exclusive Nordic media rights to the DKB Handball-Bundesliga until 2023.