The Russian broadcaster CTC Media will launch a new children’s channel on July 6.
Known as CTC Kids, it will initially be available on cable networks in the country.
Speaking about the channel, CTC Media CEO Vycheslav Murugov said that one of the company’s strategies since 2016 had been the expansion of its children’s audience. The launch of CTC Kids is the long-awaited implementation of a major project, work on which was conducted back in 2013.
Indeed, the broadcaster had planned to launch CTC Kids and CTC Love, another of its thematic channels, at the same time.
CTC Kids will offer a mix of animation, educational and entertainment programming.
It will be headed by Lev Makarov, who was previously the director of the channel 2×2.
