This, according to Business Review, quoting the latest edition of Initiative’s Media Fact Book, was 14% more than the previous year and the biggest growth since 2009.
All told TV accounted for 66% of a market worth €412 million in 2017.
Online also grew by 14% in 2017 to reach a level of €73 million, with Google and Facebook accounting for 66% of the digital market.
While radio and OOH posted increases, print continued to decline.
The market as a whole grew by 13% in 2017 and Initiative forecasts growth of 10% for this year.