Russia’s National Media Group (NMG) and CTC Media have announced the creation of a new single online platform.
Known as More.TV, it will be a virtual operator of TV and VOD content, offering opportunities for streaming TV channels, as well as viewing the most popular Russian and foreign content, both for free on the AVOD model or through a paid SVOD subscription.
One of the main advantages of More.TV will be that it will make exclusive Russian and foreign content available in all environments, namely on the site, mobile apps, smart TVs and set-top boxes.
Streaming of TV channels will meanwhile be undertaken through the Vitrina TV (‘Showcase TV’) technological solution.
More.TV is expected to launch in early 2019.