According to Belgrade-based N1, the request covers operations in Serbia, Montenegro, Macedonia and Albania.
Furthermore, it includes a subordinate request for Direct Media to buy the terrestrial TV stations TV BiH and Pink Montenegro.
Direct Media is a leading regional media and communications agency, as well as a TV production company.
United Media is the content and ad sales arm of United Group and has a number of pay-TV channels in its portfolio.
United Group has been majority owned by KKR since March 2014 and is also backed by the European Bank for Reconstruction and Development (EBRD).